The Behavioral Data Platform

The data you need to win customers for life

Utilize behavioral data to identify critical interactions within digital environments. Reveal opportunities for personalization and predictive modeling.

Behavioral data platform

Behavioral data reveals the sentiment buried between the clicks

While other types of data can tell you who and where your users are, only behavioral data reveals the why behind every action.

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Build it

Plug behavioral data directly into your existing tech stack to better serve your customers and support your data teams.

More about how:

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Analyze it

Analyze user behavior and identify immediately actionable data within digestible dashboards and funnels.

More about how:

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Watch it

Watch real-time replays of user interactions to effectively improve customer experiences and decrease time-to-resolution.

More about how:

Build it

Plug behavioral data directly into your existing tech stack to better serve your customers and support your data teams.

More about how:

Analyze it

Analyze user behavior and identify immediately actionable data within digestible dashboards and funnels.

More about how:

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Watch it

Watch real-time replays of user interactions to effectively improve customer experiences and decrease time-to-resolution.

More about how:

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Solve your most complex challenges with precision

Increase conversions

Increase conversions

Increase conversion rates when you reduce cart abandonment. Utilize behavioral data to identify and rectify frustration in your users experiences.

Improve trust

Improve trust

Capture a more robust range of fraud signals in your early warning systems and improve speed-to-action fraud detection.

Grow revenue

Grow revenue

Use sentiment signals to identify high-value customers and understand the correlation between in-product behaviors and value to the business.

Integrate seamlessly

Integrate seamlessly

Plug Data Direct by Fullstory into your existing tech stack to better serve your customers and support your data teams.

How behavioral data from Fullstory plays a critical role in Boohoo's success

Jonny Longden
Group Digital Product Director at Boohoo Group

Additional resources

What is behavioral data & why is it important?

Learn the essentials of behavioral data and its transformative impact on customer experience.

Read the blog
Break down data silos and fuel deeper insights with Data Direct

Data Destinations let you sync your Fullstory data with your data warehouse to fuel deeper insights and build stronger customer relationships.

Read the blog
6 Hurdles of Modern Data Teams

A field guide and workbook to help leaders prioritize and plan how to address the biggest challenges

Get the guide