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Blog

AllInsightsDeep DivesUse CasesUpdatesEngineeringCulture
Illustration of a monitor with charts and a pie graph connected to icons for questions, notes, and search, representing analytics data being queried through Fullstory MCP.
Use Cases, Insights • 6 min read
3 early MCP insights and learnings from our customers

3 early Fullstory MCP customers on querying data directly, catching issues before customers report them, and auto-generating bug tests.

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Fullstory is shown here with other tools representing that an effective ecommerce CRO software stack contains multiple tools
Insights • 27 min read
Best CRO tools for ecommerce: A behavioral data view for 2026

Successful ecommerce CRO takes more than one tool. Build a stack covering behavioral analytics, monitoring, testing, and personalization.

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A product team reviewing behavioral analytics data on a dashboard while evaluating Mixpanel alternatives
Insights • 19 min read
The best Mixpanel alternatives for behavioral analytics

Mixpanel only tracks what you set up to track. If your team needs the fuller picture of user behavior, here are the best alternatives.

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Illustration of a lit match striking against a jagged, brick-like magenta formation with circuit-style connector lines, symbolizing digital friction sparking into a bigger problem.
Insights • 6 min read
65% of teams have misdiagnosed digital friction, shipping the wrong fix

Shipping a fix for the wrong root cause charges a compounding tax on engineering resources and customer trust.

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Three question marks hover above stacked green and teal layers on a gradient teal to purple geometric background.
Insights • 10 min read
5 questions to ask your product analytics vendor

Every vendor says yes to your feature checklist. Two Fullstory solutions engineers on the architecture questions that actually separate them.

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Pizza-Hut-A/BTesting-Blogpost-Image
Use Cases • 4 min read
How Pizza Hut turns behavioral data into AI-powered experimentation

How Pizza Hut moved from manual A/B testing to AI-built product affinities—using Fullstory behavioral data to see the "why" behind every experiment.

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Colorful content cards with purple, pink, green, and orange headers scattered across a dark teal background with stars.
Engineering • 4 min read
Tool-calling accuracy: Why context is the real AI agent bottleneck

AI agents rarely fail from too many tools. Missing context is the real cost driver, sending agents into token-burning loops instead of fast answers.

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Illustrated browser window showing a form with a cursor click icon, a growth chart, and a dollar sign, representing the connection between form abandonment and lost revenue.
Deep Dives • 5 min read
Form abandonment: How to avoid it and increase your conversion rates

Form abandonment costs businesses real conversions. Learn what causes it, how to measure it, and how behavioral data helps you fix it.

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Iceberg diagram showing visible tasks above water with checkmarks and hidden complexity below with user icon and connected cards
Insights • 5 min read
What product analytics can't tell you about work

Zero rage clicks, zero friction, and agents still copy-paste 50 times per case. Why clean tool metrics hide the real cost of how work gets done.

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