Retail & Ecommerce

Real-time context for smoother retail journeys

See where shoppers struggle, recover revenue at checkout, and resolve issues faster with behavioral data.

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71.5_%

Lost revenue reclaimed from a single error identified by Chipotle

14_%

Decrease in time to checkout for Younique customers

3k

Additional monthly conversions for TrueCar

E-commerce product page showing a shopping cart icon with an 'X' and a number of Lost Conversions, highlighting major checkout friction costing online sales.

Fix friction that costs you sales

Spot broken fields, payment errors, and slow load times your funnel data never captures—then fix them before another shopper walks away.

See where shoppers struggle ➔

A/B Test Insights comparing two variants, showing a successful variant B with a +43% in CTR, demonstrating data-driven e-commerce optimization.

Deliver the experience each shopper demands

Go beyond demographics. Build audiences from real behavior, run sharper tests, and reach shoppers at the moment they’re most likely to convert.

Start personalizing with purpose ➔

Mobile screen with an AI Session Summary noting that a user received a personalized 20% discount, providing customer support agents with context for a quick resolution.

Give support the context to help shoppers fast

Session replays and AI summaries land directly in your support tools so agents skip the discovery phase and get straight to solving.

Cut handle time for every ticket ➔

Your warehouse, enriched with behavioral data

Behavioral signals fill the gaps your CRM and transaction data leave behind—giving models, analysts, and data engineers a complete picture to work from.

Put behavioral data to work →

MOO powers greater personalization and success

By leveraging Fullstory, MOO accessed the insights needed to resolve friction points in customer journeys. This democratization of data empowered teams to make faster, data-driven decisions, driving more personalized experiences.

29% reduction in drop off rates

67% decrease in error rates

29% reduction in drop off rates

67% decrease in error rates

Boohoo enhances DX and fosters a data-driven culture

Boohoo Group accessed higher quality data, more intuitive analytics, and expanded data applications all with Fullstory.

3reasons BooHoo chose Fullstory

$5.8 trillion fashion industry

3reasons BooHoo chose Fullstory

$5.8 trillion fashion industry

Lowe's optimizes operational efficiency

By leveraging Fullstory’s Fullcapture, Lowe's filled critical data gaps in areas like product availability and error management, enabling real-time adjustments and saving significant operational costs.

Millionssaved through timely and cost-efficient error resolution

Kogan decreases time to resolution

Kogan leveraged Fullstory to gain a more complete understanding of user interactions, allowing for quicker identification and resolution of issues.

3standout FS features Kogan relies on

4teams using FS across the organization

3standout FS features Kogan relies on

4teams using FS across the organization

“We needed to understand real-time intent."

"Fullstory's behavioral data, combined with our AI, has transformed personalization. It lets us make every visit feel genuinely personal, protect margins, and drive more revenue." - Peter Liebig (VP Technology & DTC)

Peter Liebig, VP Technology & DTC, Just Spices

Grow revenue

Find and fix the checkout blockers that drain sales. Fullstory shows where drop-offs happen and why, so teams recover revenue fast and keep carts moving.

Increase conversions

Pair test results with real behavior to ship changes that win. Spot broken variants, understand engagement, and improve pages with confidence.

Build loyalty

Give customer support instant context to resolve issues in minutes. With session replays and AI summaries, shoppers get faster, more accurate help and come back more often.

“Essential for any ecommerce site”

“The session replay tool is second to none. Replay [f]idelity is practically flawless. FullStory gives insight into the site that I don't know how else we would get.”