April 21 (30 min) — See how Bupa and Equals Group use behavioral data to fight fraud and improve customer experience. Register now →

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Intelligent digital experiences across your stack

Customer Journey

Uncover digital behaviors to remove friction and improve user experience.

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Employee Experience

Improve workflows that shape your employees' experience.

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Data Activation

Activate your data to create personalized user experiences.

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From copilots to agents, Fullstory provides the data layer that enables systems to observe, act, and learn continuously.

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The context AI needs to understand product usage

Fullcapture delivers a complete, privacy-first record of every interaction, so teams can move faster, make smarter decisions, and build AI on a foundation they can trust.

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Answers based on behavior, not assumptions

Get clear, accurate answers to the questions that move your business forward. StoryAI turns behavioral data into insights you can trust, so teams spend less time digging and more time deciding.

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Guides and Surveys

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Where insight becomes impact

Guides and Surveys helps teams deliver in-product guidance like product tours, collect contextual feedback with NPS and surveys, and validate improvements so changes actually move the experience forward.

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Solutions

Intelligence built for every industry

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Fix cart and checkout friction that costs sales.Make A/B tests boost sales, not break them.Give support the context to help shoppers fast.
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Keep bookings flowing by removing friction.Connect every step of the cross-channel journey.Protect loyalty and trust, preventing fraud.
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Proactively support high-value players.Mitigate risk using real-time fraud signals.Simplify responsible gambling compliance.
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Win new customers by fixing sign-up friction.Grow existing customers by boosting adoption.Retain loyal customers by resolving issues faster.
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Fix checkout friction and abandoned orders.Cut repeat tickets with real session context.Safeguard loyalty programs and prevent fraud.
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Deflect tickets by signaling friction early.Drive loyalty with personalized experiences.Strengthen digital trust and prevent fraud.
Chipotle
Chipotle reclaims over 71% of lost revenue

Chipotle reclaims over 71% of lost revenue

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Pizzahut
Pizza Hut increases total transactions by 6.5%

Pizza Hut increases total transactions by 6.5%

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finicity
Finicity increases funnel conversions by 15%

Finicity increases funnel conversions by 15%

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yankee
YankeeCandle identifies 100+ opportunities across journeys

YankeeCandle identifies 100+ opportunities across journeys

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vividseats
VividSeats saved 10K conversions per error thanks to faster detection and fixes

VividSeats saved 10K conversions per error thanks to faster detection and fixes

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ServiceTitan
ServiceTitan saved 100+ hours with using Fullstory’s tools

ServiceTitan saved 100+ hours with using Fullstory’s tools

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addison lee
Addison Lee see 80% reduction in booking time

Addison Lee see 80% reduction in booking time

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tbc
TBC increases conversation rate by 145%

TBC increases conversation rate by 145%

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Additional resources

StoryAI (2)
Powerful AI that’s built in, not bolted on

AI isn’t just an add-on—it’s the future of behavioral data. See how Fullstory’s StoryAI delivers real insights, not just reports.

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Benchmark-Report (2)
2025 Benchmark Report
Visit Insight Springs for digital trends across 14B sessions

Unlock customer experience insights from over 14 billion user sessions across major industries to optimize product, mobile, and user journeys.

Experience the report
Anywhere-Activation-blog
Act the instant your users do: Introducing Fullstory Anywhere: Activation

Fullstory Anywhere: Activation empowers technical solution owners to deliver personalized digital experiences by acting on real-time user behavior.

Read the blog