Fullstory: Surface User Sentiment with Behavioral Data

The most trusted name in behavioral data analytics

Our Products

Unlock the power of behavioral data

Customer Journey

Uncover digital behaviors to remove friction and improve user experience.

Fullstory Analytics →

Employee Experience

Improve workflows that shape your employees' experience.

Fullstory Workforce →

Data Activation

Activate your data to create personalized user experiences.

Fullstory Anywhere →

Check out our product tours

See Fullstory in action. Watch a quick tour to discover how our products turn insight into impact.

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Solutions

Intelligence built for every industry

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Fix cart and checkout friction that costs sales.Make A/B tests boost sales, not break them.Give support the context to help shoppers fast.

Travel - Woman checking phone in an airport

Keep bookings flowing by removing friction.Connect every step of the cross-channel journey.Protect loyalty and trust, preventing fraud.

Proactively support high-value players.Mitigate risk using real-time fraud signals.Simplify responsible gambling compliance.

Win new customers by fixing sign-up friction.Grow existing customers by boosting adoption.Retain loyal customers by resolving issues faster.

Food & Bev - phone displaying food delivery

Fix checkout friction and abandoned orders.Cut repeat tickets with real session context.Safeguard loyalty programs and prevent fraud.

Deflect tickets by signaling friction early.Drive loyalty with personalized experiences.Strengthen digital trust and prevent fraud.

Why Fullstory

AI and data together in one connected platform.

Ask questions, get answers backed by behavioral data

You've got data coming out of your ears. Get instant, accurate answers to the questions that drive your business forward.

Learn more about StoryAI →

It’s not magic—it’s Fullcapture™

Fullcapture goes beyond simple autocapture methods to effortlessly collect, translate, and surface critical customer behaviors. Make decisions and train AI agents based on exact information, not guesses.

Learn more about Fullcapture →

Stop chasing answers. Ask StoryAI.

Ask StoryAI draws from complete Fullcapture data, understands your goals and role, and surfaces the insights you need to make an impact.

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Additional resources

Powerful AI that’s built in, not bolted on

AI isn’t just an add-on—it’s the future of behavioral data. See how Fullstory’s StoryAI delivers real insights, not just reports.

Read the blog

2025 Benchmark Report

Visit Insight Springs for digital trends across 14B sessions

Unlock customer experience insights from over 14 billion user sessions across major industries to optimize product, mobile, and user journeys.

Experience the report

Act the instant your users do: Introducing Fullstory Anywhere: Activation

Fullstory Anywhere: Activation empowers technical solution owners to deliver personalized digital experiences by acting on real-time user behavior.

Read the blog

Better data. Better digital experiences.

The most trusted name in behavioral data analytics

Unlock the power of behavioral data

Customer Journey

Employee Experience

Data Activation

Check out our product tours

Solutions

AI and data together in one connected platform.

Ask questions, get answers backed by behavioral data

It’s not magic—it’s Fullcapture™

Chipotle reclaims over 71% of lost revenue

Pizza Hut increases total transactions by 6.5%

Finicity increases funnel conversions by 15%

YankeeCandle identifies 100+ opportunities across journeys

VividSeats saved 10K conversions per error thanks to faster detection and fixes

ServiceTitan saved 100+ hours with using Fullstory’s tools

Addison Lee see 80% reduction in booking time

TBC increases conversation rate by 145%

Stop chasing answers. Ask StoryAI.

Additional resources