Turn customer analytics into lifelong loyalty
Reveal the why behind every click. Customer analytics from Fullstory helps you effectively improve and personalize digital experiences that drive loyalty and revenue.
Optimize with behavioral data at scale
Combine behavioral data and key metrics to design better experiences.
Improve conversion by using AI to identify issues in your funnel.
Trigger user-specific discounts to turn customer frustration into delight.
Identify and counteract fraudulent behaviors in real-time.
Real customers weigh in on Fullstory
"High-quality data is not just an asset; it's a necessity for operational excellence and serves as a strategic advantage to our business.”
Bharathi Rajan
VP Enterprise Data | Swire Coca Cola
Back every decision with real customer data
Data for a complete understanding
Easy implementation and intuitive UI empowers your whole team to jump in right away. Tagless autocapture means you never have to worry about data points slipping through the cracks.
Work faster with AI
GenAI automatically summarizes part of a user session with just one click, making it easier for teams to understand and share context.
Customize privacy settings
Capture what you need, and mask what you don’t. Whether for a desktop or mobile experience, choose the privacy level that’s right for your organization, industry, and, of course, your users.
Go beyond product analytics
Data tells you there’s a problem. Session Replay shows you how to fix it. Don’t settle for just the metrics—see the behaviors behind them, including tabbed browsing.
Trusted by thousands of teams
