Understand every player journey and take action
Fullstory shows you how players move through your end-to-end gaming experience. Whether you're removing friction, deepening engagement, or flagging risk, Fullstory helps your team act fast and confidently.

87%
Reduction in time to resolution at Casumo
50%
Users affected by an issue Rank Group quickly diagnosed with Fullstory
10k+
Saved by finding and fixing bugs with Fullstory at Jumbo Interactive

Engage high-value players in real time
Identify high-value moments as they unfold. Trigger VIP alerts, deliver personalized rewards, or drive deeper engagement with gamified nudges—before players disengage.

Stay ahead of risky behavior
Detect fraud, bots, and signs of harm as they emerge. Fullstory flags unusual patterns like multi-account abuse or erratic activity, helping your team respond fast.

Fix what’s breaking the journey
Pinpoint drop-offs across registration, KYC, and deposits. Fullstory’s AI highlights friction in real time—so you can smooth the path before players give up.

Additional resources

To continuously improve their customer experience, Gem.bet leverages Fullstory’s DX insights to make practical updates to their website.

Join Fullstory & Casumo to explore challenges and insights for improving user experiences in iGaming.

Use this interactive Maturity Matrix to find out where your org stands with behavioral data and AI maturity, then get personalized insights and resources.

Learn how to retain high-value iGaming players, reduce churn, and boost loyalty using behavioral data and personalized player experiences.

Learn how responsible gambling tools help digital teams identify risky behaviors and foster safer gambling experiences through real-time insights.

Discover how AI and behavioral data can boost customer loyalty through personalized experiences and proactive engagement strategies.