Gambling & Entertainment

Understand every player journey and take action

Fullstory shows you how players move through your end-to-end gaming experience. Whether you're removing friction, deepening engagement, or flagging risk, Fullstory helps your team act fast and confidently.

Enthusiastic mobile gamer enjoying content on their smartphone, with vibrant mint-to-purple gradient overlay suggesting interactive gaming analytics.

87%

Reduction in time to resolution at Casumo

50%

Users affected by an issue Rank Group quickly diagnosed with Fullstory

10k+

Saved by finding and fixing bugs with Fullstory at Jumbo Interactive

Game Lounge improves UX and moves faster with Fullstory

Fullstory empowered Game Lounge to pinpoint hidden friction and streamline UX testing, leading to faster, data-driven decisions and a significant reduction in frustration metrics.

50% reduction in error clicks
20%faster validation time
50% reduction in error clicks
20%faster validation time

Casumo enhances player experience and accelerates issue resolution

Casumo enhanced online gambling experiences using Fullstory’s insights to accelerate issue resolution and streamline key processes to boost player satisfaction.

87% reduction in time to resolution
50% faster issue detection
Professional gamer or streamer in a vibrant gaming setup with neon purple and green lighting, wearing headphones while engaging with content. The dynamic lighting creates an immersive esports atmosphere.
87% reduction in time to resolution
50% faster issue detection

Rank tackles time-sensitive issues and scores more conversions

Utilizing Fullstory, Rank quickly diagnosed and addressed browser-based promotion errors during a major sporting event, ensuring a seamless player experience and maximizing conversion potential.

90%of users saw improved landing page experiences
70%of Rank's users affected by mobile UI improvement
Mobile gamer enjoying gameplay on a handheld device, seated casually against a white brick wall with vibrant purple and pink gradient lighting effects adding a modern gaming atmosphere.
90%of users saw improved landing page experiences
70%of Rank's users affected by mobile UI improvement

Jumbo saves thousands by identifying critical bug

Jumbo Interactive leveraged Fullstory to quickly detect and fix critical bugs, improve user experience and boost conversion rates.

3% increase in overall conversion rate
7+ business critical bugs identified
Smiling older woman in striped shirt and red glasses using smartphone to play online casino games, representing mobile gambling and gaming analytics in a relaxed home setting.
3% increase in overall conversion rate
7+ business critical bugs identified
Gambling-Engage-players

Engage high-value players in real time

Identify high-value moments as they unfold. Trigger VIP alerts, deliver personalized rewards, or drive deeper engagement with gamified nudges—before players disengage.

Gambling-Risky-behavior

Stay ahead of risky behavior

Detect fraud, bots, and signs of harm as they emerge. Fullstory flags unusual patterns like multi-account abuse or erratic activity, helping your team respond fast.

Gambling-fix-journey

Fix what’s breaking the journey

Pinpoint drop-offs across registration, KYC, and deposits. Fullstory’s AI highlights friction in real time—so you can smooth the path before players give up.

ON-DEMAND WEBINAR

High-value or high-risk? Using data to find the line

Watch now
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Additional resources

GemBet
5 ways Gem.bet uses Fullstory to improve their hyper-personalized e-gaming experience

To continuously improve their customer experience, Gem.bet leverages Fullstory’s DX insights to make practical updates to their website.

Read the blog
Illustration of two dice on a computer screen, with dollar signs and abstract shapes in the background, representing online gaming, digital betting, and the important of high-value player retention.
Keep your best players: A guide to high-value retention for iGaming casinos and sports-books

Learn how to retain high-value iGaming players, reduce churn, and boost loyalty using behavioral data and personalized player experiences.

Read the blog
Responsible gambling blog header
Responsible online gambling: Identify trends, ensure compliance, and protect users

Learn how responsible gambling tools help digital teams identify risky behaviors and foster safer gambling experiences through real-time insights.

Read the blog
6-27 fs-blog-UnlockingCustomerLoyalty-og
Building lasting customer loyalty with behavioral data and AI

Discover how AI and behavioral data can boost customer loyalty through personalized experiences and proactive engagement strategies.

Read the blog

Stop guessing. Start fixing what’s costing you players.

From dropped deposits to risky behavior, Fullstory shows your team exactly what’s slowing players down and how to fix it fast.

five-stars

“identified a major bug”

"Within weeks of the Fullstory code being installed, we identified a major bug... Our error monitoring tool never surfaced the issue, and even if it had, we would not have had the context or the total impact of users affected…”

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five-stars

“insights on errors”

“These dashboards not only help us ensure that our release was rolled out successfully, but also offer us insights on errors that might come up, or provide us with alerts on certain key metrics”

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