The behavioral data platform
The data you need to win customers for life
From understanding your customers to optimizing workflows, Fullstory’s platform provides the insights and tools you need to create personalized experiences and drive impactful outcomes.
Three ways to activate behavorial data at scale
Unlock deeper insights to drive conversions, optimize, and increase satisfaction. Fullstory Analytics surfaces behaviors within mobile and web experiences to reduce friction and keep customers coming back.
✦ Optimize customer journeys
✦ Identify and resolve experience issues
✦ Unify user journeys across devices
Give your teams the insights they need to improve productivity, streamline workflows, and enhance the digital employee experience. Fullstory Workforce helps you optimize internal tools and reduce frustration for better results.
✦ Improve employee workflows
✦ Streamline IT support and troubleshooting
✦ Cut unnecessary spend
Integrate Fullstory’s behavioral data into your existing systems for deeper analysis and more personalized experiences. Fullstory Anywhere unlocks the full potential of your data, enabling stronger business outcomes.
✦ Analyze data in-depth and integrate with your existing stack
✦ Create personalized experiences with real-time signals
StoryAI puts powerful insights at your fingertips. No more sifting through complex data. Get clear, actionable recommendations that help you make smarter decisions, faster. Let AI do the heavy lifting so you can focus on what really matters.
It’s not magic—it’s Fullcapture™
Solve your most complex challenges with precision
Understand customer behavior
Gain insights into customer actions, uncover friction points, and personalize experiences with Fullstory’s behavioral data.
Improve digital experiences
Identify and fix pain points in real time, creating seamless, engaging experiences that keep customers coming back.
Drive intelligent automation
Use real-time behavioral data and AI to automate personalized content and offers, boosting engagement effortlessly.
Accelerate data-driven decisions
Make smarter, faster decisions with clear, actionable insights from Fullstory’s behavioral data and AI-driven recommendations.
Additional resources
Learn the essentials of behavioral data and its transformative impact on customer experience.
Data Destinations let you sync your Fullstory data with your data warehouse to fuel deeper insights and build stronger customer relationships.
A field guide and workbook to help leaders prioritize and plan how to address the biggest challenges
Behavioral data that means business.
Turn behavioral insights into action with Fullstory Analytics. Identify friction, optimize experiences, and empower teams to make smarter, real-time decisions that drive impact.