The Behavioral Data Platform
The data you need to win customers for life
Utilize behavioral data to identify critical interactions within digital environments. Reveal opportunities for personalization and predictive modeling.
Behavioral data reveals the sentiment buried between the clicks
While other types of data can tell you who and where your users are, only behavioral data reveals the why behind every action.
Build it
Plug behavioral data directly into your existing tech stack to better serve your customers and support your data teams.
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Analyze it
Analyze user behavior and identify immediately actionable data within digestible dashboards and funnels.
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Watch it
Watch real-time replays of user interactions to effectively improve customer experiences and decrease time-to-resolution.
More about how:
Build it
Plug behavioral data directly into your existing tech stack to better serve your customers and support your data teams.
More about how:
Analyze it
Analyze user behavior and identify immediately actionable data within digestible dashboards and funnels.
More about how:
Watch it
Watch real-time replays of user interactions to effectively improve customer experiences and decrease time-to-resolution.
More about how:
Solve your most complex challenges with precision
Increase conversions
Increase conversion rates when you reduce cart abandonment. Utilize behavioral data to identify and rectify frustration in your users experiences.
Improve trust
Capture a more robust range of fraud signals in your early warning systems and improve speed-to-action fraud detection.
Grow revenue
Use sentiment signals to identify high-value customers and understand the correlation between in-product behaviors and value to the business.
Integrate seamlessly
Plug Data Direct by Fullstory into your existing tech stack to better serve your customers and support your data teams.
How behavioral data from Fullstory plays a critical role in Boohoo's success
Jonny Longden
Group Digital Product Director at Boohoo Group
Additional resources
Learn the essentials of behavioral data and its transformative impact on customer experience.
Data Destinations let you sync your Fullstory data with your data warehouse to fuel deeper insights and build stronger customer relationships.
A field guide and workbook to help leaders prioritize and plan how to address the biggest challenges