Comprehensive four-minute product tour START NOW
Simplifying Complex Data
Insights · 3 min read

Simplifying complex data to drive smarter business strategies

Subject matter expert badge

Data is one of the most powerful tools businesses have, but it’s also one of the most overwhelming. With the sheer volume and complexity of data out there, many organizations struggle to turn it into something actionable, especially if the data isn’t clean or standardized. That’s where simplification comes in. 

Making data approachable and actionable isn’t just about technology—it’s about understanding the unique roles everyone plays in the process. Whether you’re leading data strategy, working directly with data, or using it to inform decisions, there are ways to make complex data work for you. 

For data leaders: Build a culture of simplicity

As a data leader, you set the tone for how your organization approaches data. Your goal? Foster a culture where data is accessible, useful, and—most importantly—actionable.

  • Invest in scalable infrastructure: Simplify your architecture with tools like cloud storage and data lakes. Consider adopting frameworks like a data mesh, which keeps data decentralized yet connected, making it easier for teams to collaborate without overwhelming complexity.

  • Promote data literacy across teams: Not everyone needs to be a data scientist, but everyone should understand the basics of data. Equip your teams with the skills to interpret and use data in their day-to-day decisions.

  • Bridge the gap between teams: Cross-functional collaboration is essential. Help data professionals and non-technical teams work together to translate raw data into insights that drive action.

For data professionals: Turn complexity into clarity

You’re the architects of insights—the ones who turn raw data into something meaningful. Simplifying complex data isn’t just about making it easier for others; it’s about amplifying its impact.

  • Standardize models and visualizations: Create consistent templates and dashboards to streamline how data is presented. A clear and uniform approach reduces confusion and makes insights easier to grasp.

  • Automate routine tasks: Let automation and AI handle data cleaning, transformation, and reporting. This frees you to focus on the analysis that delivers real value.

  • Tell a story with data: Numbers are powerful, but context makes them meaningful. Turn insights into narratives that align with business goals and resonate with non-technical stakeholders.

For non-data professionals: Use data with confidence

You don’t need to be a data expert to make data-informed decisions. Simplification means focusing on what matters most and trusting the insights at your disposal.

  • Ask focused questions: Hone in on the essentials by asking questions like, “What does this data mean for our goals?” or “What actions should we take based on these insights?”

  • Zero in on key metrics: Not all data is relevant. Identify the KPIs that align with your role or project, and focus on those to avoid getting lost in the noise.

  • Get comfortable with data basics: Participate in basic data literacy training to build confidence. Understanding charts, trends, and correlations helps you engage meaningfully with data teams.

The bottom line: Making data work for everyone

Simplifying data isn’t about dumbing it down—it’s about making it actionable for everyone in your organization. When data leaders create accessible systems, data professionals build clarity, and non-data teams engage with confidence, complex data transforms from an overwhelming resource into a strategic powerhouse.

By embracing your role in the data journey, you’re not just using data—you’re unlocking its full potential.

Looking to better understand where your business stands with data? Explore Fullstory's Data Maturity Matrix.

author
Subject matter expert badge

Jordan Morrow ✦ Subject Matter Expert

Data & AI Expert

Jordan Morrow is known as the "Godfather of Data Literacy," having helped pioneer the field by building one of the world's first data literacy programs and driving thought leadership. He is also the founder and CEO of Bodhi Data and currently is the Senior Vice President of Data & AI Transformation for AgileOne. Jordan is a global trailblazer in the world of data literacy and enjoys his time traveling the world, speaking, and/or helping companies. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy.