The Fullstory Team
Expert group of contributors
Our team of data and user experience experts shares tips and best practices. We are committed to introducing our audience to important topics surrounding analytics, behavioral data, user experience, product development, culture, engineering and more.
More by The Fullstory Team

Discover the hidden costs of heavy analytics SDKs and learn essential app performance metrics to optimize user experience and retention.

StoryAI Agents complete entire analytical jobs autonomously—from issue investigation to continuous monitoring—grounded in your full behavioral record.

Mobile session replay is crucial for understanding user behavior and app performance. Learn how Fullstory for Mobile Apps sets the gold standard.

The context chasm is the gap between what your AI can do and what it actually does without the right data behind it.

Learn how to structure prompts for the Fullstory MCP to turn hours of manual bug investigation into seconds of automated, behavior-driven triage.

Fullstory's heatmaps already give teams a clear view of how users move through a page. Learn how we’re taking that foundation further.

Stop guessing what your users are seeing. Our expanded Early Access for Flutter gives teams the truth behind user behavior, faster than ever before.

You don't have to increase your ad spend to drive more purchases. With ecommerce CRO, you get more value from the traffic you already have.

Learn how financial organizations can build trust by using behavioral insights to shift from reacting to problems to preventing them.